Toyota Prius Hybrid cars are getting popular in American market

Toyota manufactures wide range of cars, and they are having very well known brad in portfolio. The recently they have introduced the Toyota Prius, a car name and brand name. This name is very popular in the American market and Prius Hybrid cars are getting popular.

 Toyota entered the US market by importing their product in US in 1957. After that Toyota has a joint venture with General Motors in 1997. Toyota has analyzed the market well and 3 years before the launching of Prius the promoted the green environment.  American people love the cars and due to oils prices increase overall in the world, the preferences of consumer has changed

Hybrid cars have engine which runs on gas/Petrol and as well as the electric engine, and fuel efficient. Toyota has made huge marketing on the launch of the Prius. American is very fond of SUV, so it is very difficult to be in the market but Toyota made it through “Environment Friendly” car. After the success of the hybrid so many competitors came up but the Toyota is still the market leader. There are macros and micro factors are involved in the launch of Toyota Prius.

First of all I will discuss the micro environmental factor, which includes the company, suppliers, customer, and competition. The Company of Toyota is well known for their products and innovations. Toyota should build good relationship with supplier in order to be efficient. The customers are very familiar with the product and Toyota targeted those customers who love to make experience. The competition, after the Toyota, so many companies jumped in to make hybrid cars, like GM, Ford, and Honda.

Here are the Macro environmental factors. In the demographic environment, people are educated and are ready to accept change. In the economic factor, I will discuss that the petrol prices are increasing day by day and it is sure that they are natural and will hardly be come back, so the demand of another energy resources will increase and so the hybrid cars are more effective in this scenario. Along with it that the natural resources are becoming scarce we it is better to shift another energy. The technology of the Toyota made it the leader of the market. After the induction of Toyota hybrid cars the government also encourages the buying of these types of car because it helps the environment, in order to encourage the government omit the tax on buying the hybrid cars in America

Now the conclude the discussion by saying the Toyota has targeted his customer market well and through its improved technology they are market leader, and American are accepting the hybrid cars, which are environment friendly, tax omit, intelligent.